Hand-in-Hand To Business Success: Data Democratization and BI

Data democratization is a crucial part of business success for every company and every team. With appropriate security, a business intelligence solution can keep your employees functioning at an optimal level without risking information that is beyond the limits of their function or role. Business intelligence and data democratization go hand in hand and will…

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Love Sales Conversion and Numbered Lists? This Article is For You!

Conversion is the name of the game in marketing and sales and the way to get there isn’t by guesswork. It is by using business intelligence. Spotting the trends and patterns, understanding the buying behaviors and changes in your competitive, customer and market segmentation, and establishing and monitoring objective metrics and key performance indicators (KPIs)…

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Nuts to Site Traffic! BI, KPIs and SMM Give You the Power of Conversion!

By linking KPIs to conversion goals, the enterprise can objectively measure success. When KPI results decline, the team must analyze and address these results to ensure business success. Furthermore, when internet marketing, social media marketing, search engine optimization (SEO) and pay-per-click programs are established without linking conversion targets and goals, there is no way to…

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What’s the Buzz? Social Media and Business Intelligence Do Mix!

Every business manager and executive knows they must leverage social media to market to prospects, and keep customers engaged, these same managers and executives find it difficult to measure the success of social media and internet marketing programs. Without these objective metrics, it is difficult to justify the efforts and investments of internet marketing, social…

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